Is the sun going down on the ‘White Claw Summer’ for the last time?
The fast food giant’s redesign proves you can jump on the latest design trends without losing the soul of your company
Nov 19, 2020
Brands have stopped ‘disemvoweling’ themselves
From $90,000 Oreos to BTS McDonald’s meals, crossovers are more than just a hype-inducing stunt
The pandemic has hit checkout-aisle impulse purchases hard
Dec 28, 2020
When shutdowns lift, it’ll be competing against unprecedented pent-up demand for eating outside of the home
The fast-food giant’s revamped packaging shows it’s still too timid to fully adapt to the times
The second coming of the ugliest shoe ever to be worn
The release of an ugly sneaker signals where the industry is headed
After the devastating impacts of the pandemic, retail is being forced to redefine the role of the brick-and-mortar store
If it ain’t broke, sell it.
Editor at Index / Medium • Columnist at Marker • Open for work: email@example.com
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