The company’s stock price just hit an all-time low — Motivation That Moves You. On May 9, Peloton unveiled a brand refresh, including a new campaign featuring its most popular instructors and a first-ever tagline. While the tagline will do little to motivate users into fitness — a constant human struggle that takes more than flashy advertising — it certainly…

A report by Non Fungible lays bare the state of the market in 2022 — Hold onto your digital pixelated hardhats: the NFT market is beginning to collapse. The proof? Our Lord, savior and staunch defender of “free speech” — read: the right to talk shit about people online — Elon Musk right-clicked and saved a Bored Apes montage picture, made it his profile image…

Like most first-movers, it’s now facing rising competition for a flat market — Shareholders expected Netflix to hit subscriber growth of 2.7 million in Q1 of 2022. So, when the company announced that it had lost 200,000 subscribers — the first decline in paid users since late 2011 — and warned of further problems ahead, the feeling in the room must have been…

It’s all buying and selling for the sake of buying and selling — When crypto entrepreneur Sina Estavi purchased the NFT of Twitter’s co-founder Jack Dorsey’s first-ever tweet back in March 2021 for a staggering $2.9 million, the world was divided into two groups. Some pointed to the sale as proof of both the NFT concept and the wider demand. Others couldn’t help…

The fintech burned through millions before checking out after 30 months — A simple patent for a one-click payment system helped Amazon grow into a trillion-dollar company. For a time, they were the only company that could make online shopping so easy, and the frictionless payments helped the company scoop up over 40% of the US commerce market. …

Fast food brands are scrambling to join the Metaverse because… reasons — Since the NFT boom of 2021 began, brands have tried to find ways to capitalize on the hype. In particular, fast food brands have been desperately scrambling to join in but are quickly discovering a lack of use-cases in the crossover between digital assets and fast food. The result has…

A campaign to promote ‘healthier’ food that’s not full of crap — Ever wondered what it would be like to eat the poop emoji? Wonder no more. In a contender for the best marketing campaign of 2022 (so far), Burger King dropped a new flavor of ice cream — poop emoji, complete with cute little eyes and a smile. The tongue-in-cheek advert…

The world is already getting bored of the apes — Over a year ago, the landscape of the online world was altered forever when Beeple’s ‘Everydays — The First 5000 Days’ digital artwork sold at a first-of-its-kind auction for $69,346,250. While digital art wasn’t a new concept, the medium had struggled to establish itself because the ease of duplication (right-click…

Don’t lose your genius to bad editing practices — In my roles as an editor on Medium and beyond, I’ve edited thousands of articles and written a fair few myself. I’ve also had my writing worked on and critiqued by writers far more qualified than me. …