Will the concept become (virtual) reality before we lose interest? — Since I wrote this “viral” piece about the Metaverse (and NFT) boom going bust on March 15, the traffic trends have continued to tumble down towards zero. The Metaverse exploded into public view on the back of Facebook’s rebrand to Meta in late October 2021. It quickly became the corporate…

The comeback tour starts with “Goddess Nature Tokens” — The prodigal son of entrepreneurship has returned. Fresh off the back of convincing investors that his co-working real estate company (sorry, tech company) was worth $47 billion, before a botched IPO, a torrent of yogababble, and the erratic founder himself brought it crashing down, Adam Neumann is back. He’s also…

Forget bot control; the world needs troll control — In a strange turn of events, I find myself writing about the poop emoji for the second time this year. But, this is less about tongue-in-cheek product advertising and more about a multi-billion dollar maverick making everyone (himself included) look like absolute fools. Ever since Elon Musk’s deal to buy…

The company’s stock price just hit an all-time low — Motivation That Moves You. On May 9, Peloton unveiled a brand refresh, including a new campaign featuring its most popular instructors and a first-ever tagline. While the tagline will do little to motivate users into fitness — a constant human struggle that takes more than flashy advertising — it certainly…

A report by Non Fungible lays bare the state of the market in 2022 — Hold onto your digital pixelated hardhats: the NFT market is beginning to collapse. The proof? Our Lord, savior and staunch defender of “free speech” — read: the right to talk shit about people online — Elon Musk right-clicked and saved a Bored Apes montage picture, made it his profile image…

Like most first-movers, it’s now facing rising competition for a flat market — Shareholders expected Netflix to hit subscriber growth of 2.7 million in Q1 of 2022. So, when the company announced that it had lost 200,000 subscribers — the first decline in paid users since late 2011 — and warned of further problems ahead, the feeling in the room must have been…

It’s all buying and selling for the sake of buying and selling — When crypto entrepreneur Sina Estavi purchased the NFT of Twitter’s co-founder Jack Dorsey’s first-ever tweet back in March 2021 for a staggering $2.9 million, the world was divided into two groups. Some pointed to the sale as proof of both the NFT concept and the wider demand. Others couldn’t help…

The fintech burned through millions before checking out after 30 months — A simple patent for a one-click payment system helped Amazon grow into a trillion-dollar company. For a time, they were the only company that could make online shopping so easy, and the frictionless payments helped the company scoop up over 40% of the US commerce market. When the patent eventually…

Fast food brands are scrambling to join the Metaverse because… reasons — Since the NFT boom of 2021 began, brands have tried to find ways to capitalize on the hype. In particular, fast food brands have been desperately scrambling to join in but are quickly discovering a lack of use-cases in the crossover between digital assets and fast food. The result has…