X Enters the Death Spiral

The edge-lord strikes again in another blow to the company. Is this one fatal?

Stephen Moore
4 min readDec 4, 2023
Elon Musk as Tony Stark

This article was originally published on my Substack, Trend Mill.

Giving Elon Musk more airtime causes a dilemma within me. I don’t think he deserves it, and I don’t want to contribute in even the smallest way to feeding his ego. After all, press is what he wants, and we’re all far too quick to give it to him.

But, when the CEO of a multibillion-dollar company tells his main source of revenue to “go fuck themselves”, it’s hard not to resist the temptation to throw in my two cents.

Speaking at the DealBook conference on Wednesday evening, Musk began with the usual nervous laughter and self-deprecating jokes about himself and his companies. But then, either the Ketamine kicked in, or Musk had a brain fart that temporarily erased his memory, causing him to forget he is the CEO of a multibillion-dollar social media platform. When asked by host Andrew Ross Sorkin about recent antisemitic posts on X and whether his company can survive the advertiser boycott, he went turbo;

“I hope they stop. Don’t advertise. If somebody is going to try to blackmail me with advertising, blackmail me with money, go fuck yourself. Go fuck yourself. Is that clear? I hope it is.”



Stephen Moore

Writer, editor, part-time furniture maker. Subscribe to Trend Mill for critical takes on our dystopian metaverse hellscape future - https://www.trend-mill.com