Peloton Is Spinning Out of Control

Image: Peloton

Motivation That Moves You.

On May 9, Peloton unveiled a brand refresh, including a new campaign featuring its most popular instructors and a first-ever tagline.

While the tagline will do little to motivate users into fitness — a constant human struggle that takes more…

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Currently: editor @ Entrepreneur’s Handbook | Previously: editor @ Medium | Keeping Business and Tech alive on Medium | Contact: stephen@sjmblog.com

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Stephen Moore

Stephen Moore

Currently: editor @ Entrepreneur’s Handbook | Previously: editor @ Medium | Keeping Business and Tech alive on Medium | Contact: stephen@sjmblog.com

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