Meta Is Killing The News Feed In Its Pursuit to Copy TikTok

Step aside friends and family, short-form video is cool now

Stephen Moore
5 min readJul 25, 2022
Image edited by author

When Facebook introduced the News Feed in 2006, it was unlike anything the digitally connected world had seen.

It was also hated by a huge percentage of users when it launched, bringing privacy concerns to the company’s doorstep for the first time.

But, as Facebook’s internal metrics and data showed, the addition of the News Feed kept people using it for longer. Even those who hated it were using the site more because of it.

For Zuckerberg, there was no going back, and it has since cemented itself as part of our digital social fabric.

News Feed was one of the first features that marked the shift towards Zuck’s dream of ‘connecting the world at scale.’ It moved away from being a social media company — i.e., the goal of close connections with friends and family — to focus on becoming a platform company.

The shift changed everything and has impacted society more than we understand at this moment. Now, it was less about keeping you engaged with your friends and more about keeping people engaged with the Facebook platform itself. It was no longer a place to check into once in a while — it was the hub of your entire social…



Stephen Moore

Writer, editor, part-time furniture maker. Subscribe to Trend Mill for critical takes on our dystopian metaverse hellscape future -