Elon, X and That Sink-In Feeling
The one year anniversary of “let that sink in” day
This article was originally published on my Substack, Trend Mill.
When Elon Musk stepped into Twitter X HQ as its new owner, he came armed with some high-brow humor in the form of a porcelain sink. It made him laugh. The rest of the company cringed and braced themselves. X was about to enter into a period of erratic disruption associated with Musk’s brand of entrepreneurship.
In that sense, he hasn’t failed to deliver.
A year from “let that sink in” day, there’s barely been a quiet moment in the so-called public town square. That’s an understatement — for much of the year, the platform has been buried in chaos, at times, barely hanging on by a thread. (Yes, that’s a Meta pun). While Musk’s spontaneous product strategy — i.e., making decisions at 3 am while sitting on the toilet scrolling X — has never failed to cause outrage among the user base, it has often failed to improve the product itself.
To mark the year, I thought it would be fun to pull out the biggest changes, features and decisions, marking each as a win or fail, to examine how the company has fared. (I’m sure you know the answer to that).
The problem is that when trying to do everything, you…
