Apple: No Wonder, No Lust

The company’s worst keynote event in a decade

Stephen Moore
4 min readSep 19, 2023

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Image: Badly edited by author

This article was originally published on my Substack, Trend Mill.

It was nothing if true to form. Flashy visuals. Slick product reels. The “Apple hands.” Robotic presentations with so little charisma it’s impossible to tell if they are now AI-generated. And, of course, new iterations of products that are, well…

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Stephen Moore

Writer, editor, part-time furniture maker. Subscribe to Trend Mill for critical takes on our dystopian metaverse hellscape future - https://www.trend-mill.com