A.I. Is Killing Creativity
Why are we trying to dumb down creativity to the basic input of “enter what you want to create”?
This article was originally published on my Substack, Trend Mill.
Let’s start with a question: If we automate all the creative endeavors in the world (for example, videography, photography, music, art, design, and writing), then… what is the point of being alive?
I bring this up because of recent A.I. developments that surfaced this week. Of course, I’m talking about OpenAI’s latest model, Sora, a text-to-video generative A.I tool. Like ChatGPT, you enter a prompt, and bam, you have a strange cat video where the person’s hand is detached. Put in another prompt, and wham, you have a woman walking down the street with her legs doing all sorts of weird skips. Put in another prompt, and bingo, you have a video of a couple walking in the snow while everyone around them disappears into thin air.
It’s impressive-ish but far from perfect. Just serviceable enough until your brain snaps out of the trance, and you enter the uncanny valley. Of course, OpenAI and others will keep pushing until it becomes difficult to tell what is generated content and what is human-produced content. But there are bigger questions at play.
